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	<title>Xross the line.</title>
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	<link>http://xrosstheline.wordpress.com</link>
	<description>A conversation about life and a dangerous flirtation with creativity, marketing &#38; advertising things.</description>
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		<title>Xross the line.</title>
		<link>http://xrosstheline.wordpress.com</link>
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		<title>The End of the World as we know it!</title>
		<link>http://xrosstheline.wordpress.com/2010/10/15/the-end-of-the-world-as-we-know-it/</link>
		<comments>http://xrosstheline.wordpress.com/2010/10/15/the-end-of-the-world-as-we-know-it/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 06:40:35 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Interesting things that don't belong anywhere else.]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apocalypse]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[end of the world]]></category>
		<category><![CDATA[Institutions]]></category>
		<category><![CDATA[interesting times]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[social order]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=752</guid>
		<description><![CDATA[Quite the headline isn&#8217;t it. It conjures up images of apocalyptic events both natural and man-made. Mother Earth&#8217;s patience; finally exhausted by the endless squandering of her bounteous gifts, wreaks vengeance on her tenants, delivering a rolling series of natural &#8230; <a href="http://xrosstheline.wordpress.com/2010/10/15/the-end-of-the-world-as-we-know-it/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=752&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lunarscape Final</media:title>
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		<item>
		<title>When all else fails, try the truth.</title>
		<link>http://xrosstheline.wordpress.com/2010/09/09/when-all-else-fails-try-the-truth/</link>
		<comments>http://xrosstheline.wordpress.com/2010/09/09/when-all-else-fails-try-the-truth/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 21:10:45 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Global economy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=727</guid>
		<description><![CDATA[In the wake of the turbulent economy tired consumers are fed up, too many have been badly burned. People no longer even pretend to believe advertising hype that implies benefits and outcomes that&#8230;well, that simply aren&#8217;t going to happen. Frankly &#8230; <a href="http://xrosstheline.wordpress.com/2010/09/09/when-all-else-fails-try-the-truth/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=727&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
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			<media:title type="html">gear</media:title>
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		<item>
		<title>Once Bitten Twice Shy?</title>
		<link>http://xrosstheline.wordpress.com/2010/09/09/once-bitten-twice-shy/</link>
		<comments>http://xrosstheline.wordpress.com/2010/09/09/once-bitten-twice-shy/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 04:43:12 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Recesssion]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=701</guid>
		<description><![CDATA[The past 12 -18 months have been brutal. Many people are still reeling in the wake of the Granddaddy of all recessions. Hopefully the worst is past,&#8217;though most pundits expect that the ripple effect will last for some time yet &#8230; <a href="http://xrosstheline.wordpress.com/2010/09/09/once-bitten-twice-shy/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=701&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
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		<item>
		<title>For a Good Time call Amber at 901 555 1212.</title>
		<link>http://xrosstheline.wordpress.com/2010/08/30/for-a-good-time-call-amber-at-901-555-1212/</link>
		<comments>http://xrosstheline.wordpress.com/2010/08/30/for-a-good-time-call-amber-at-901-555-1212/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 22:07:47 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[graffiti]]></category>
		<category><![CDATA[Lavatory walls]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message bords]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=656</guid>
		<description><![CDATA[When we talk about social media these days, we tend to think about digitally driven platforms that encourage people to interact in a spontaneous and informal dialogue. &#8220;What&#8217;s on your mind&#8221; or &#8220;What&#8217;s happening&#8221; or &#8220;Start a discussion&#8221; are your &#8230; <a href="http://xrosstheline.wordpress.com/2010/08/30/for-a-good-time-call-amber-at-901-555-1212/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=656&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xrosstheline.wordpress.com/2010/08/30/for-a-good-time-call-amber-at-901-555-1212/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
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			<media:title type="html">amber tiles</media:title>
		</media:content>
	</item>
		<item>
		<title>A Fork in the Road&#8230;time for some changes.</title>
		<link>http://xrosstheline.wordpress.com/2010/08/27/a-fork-in-the-road-time-for-some-changes/</link>
		<comments>http://xrosstheline.wordpress.com/2010/08/27/a-fork-in-the-road-time-for-some-changes/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 01:01:14 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=585</guid>
		<description><![CDATA[Most of the articles that I write, are&#8230;well, sorta tongue in cheek. Partly poking ( safely behind the fence) at the world with a stick, to see if it&#8217;ll bite&#8230;it does! And partly serious. We&#8217;ve hit a fork in the &#8230; <a href="http://xrosstheline.wordpress.com/2010/08/27/a-fork-in-the-road-time-for-some-changes/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=585&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
		</media:content>

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			<media:title type="html">Ethics Real Fork in Road</media:title>
		</media:content>
	</item>
		<item>
		<title>Crowdsourcing&#8230;Embracing the change.</title>
		<link>http://xrosstheline.wordpress.com/2010/08/26/crowdsourcing-embracing-the-change/</link>
		<comments>http://xrosstheline.wordpress.com/2010/08/26/crowdsourcing-embracing-the-change/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 22:23:44 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[crowdsource]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[finding work]]></category>
		<category><![CDATA[make a difference]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=623</guid>
		<description><![CDATA[A few months back, when I wrote my first article on Crowdsourcing I was motivated by my personal sense of outrage. I had received an email offering me the chance to enter a competition to submit an entire campaign layout &#8230; <a href="http://xrosstheline.wordpress.com/2010/08/26/crowdsourcing-embracing-the-change/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=623&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xrosstheline.wordpress.com/2010/08/26/crowdsourcing-embracing-the-change/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
		</media:content>

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			<media:title type="html">Graffiti</media:title>
		</media:content>
	</item>
		<item>
		<title>Crowdsourcing, another scam or a new paradigm?</title>
		<link>http://xrosstheline.wordpress.com/2010/08/25/crowdsourcing-another-scam-or-a-new-paradigm/</link>
		<comments>http://xrosstheline.wordpress.com/2010/08/25/crowdsourcing-another-scam-or-a-new-paradigm/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 06:33:01 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[competitions]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[crowdsource]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design value]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new business]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=605</guid>
		<description><![CDATA[Crowdsourcing &#8211; The Angry Mob. (Part 1.) The outrage is real, the fear is palpable, professionals are &#8220;pissed off&#8221; they deeply resent the notion that their hard-won skills and talents are being commoditized and overtaken by amateurs,  prepared to work &#8230; <a href="http://xrosstheline.wordpress.com/2010/08/25/crowdsourcing-another-scam-or-a-new-paradigm/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=605&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://xrosstheline.wordpress.com/2010/08/25/crowdsourcing-another-scam-or-a-new-paradigm/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
		</media:content>

		<media:content url="http://xrosstheline.files.wordpress.com/2010/08/angry-mob.jpg" medium="image">
			<media:title type="html">angry-mob</media:title>
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	</item>
		<item>
		<title>Slaughtering the Social Media Sacred Cow</title>
		<link>http://xrosstheline.wordpress.com/2010/08/05/slaughtering-the-social-media-sacred-cow/</link>
		<comments>http://xrosstheline.wordpress.com/2010/08/05/slaughtering-the-social-media-sacred-cow/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 02:33:57 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience opportunity]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[sacred cows]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=559</guid>
		<description><![CDATA[Steven, if you can&#8217;t take the Heat get out of the Kitchen. I asked a dear and knowledgeable friend to read my blog and give me her honest expert opinion&#8230;she did. Tomorrow I&#8217;m realigning my career and applying for a &#8230; <a href="http://xrosstheline.wordpress.com/2010/08/05/slaughtering-the-social-media-sacred-cow/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=559&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
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			<media:title type="html">sacred cow</media:title>
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	</item>
		<item>
		<title>Well&#8230;there go the rose coloured glasses!</title>
		<link>http://xrosstheline.wordpress.com/2010/07/20/the-collapse-of-the-ivory-towers/</link>
		<comments>http://xrosstheline.wordpress.com/2010/07/20/the-collapse-of-the-ivory-towers/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 07:29:29 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Interesting things that don't belong anywhere else.]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Global economy]]></category>
		<category><![CDATA[Ivory towers]]></category>
		<category><![CDATA[make a difference]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[shifting economy]]></category>
		<category><![CDATA[social conscience]]></category>

		<guid isPermaLink="false">http://xrosstheline.wordpress.com/?p=534</guid>
		<description><![CDATA[The World Economy is so rickety&#8230; A blind man could see it over the telephone! If you&#8217;ve ever watched a child playing with blocks, there comes the inevitable moment when they stack one block on top of the other, the &#8230; <a href="http://xrosstheline.wordpress.com/2010/07/20/the-collapse-of-the-ivory-towers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=534&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">xrosstheline</media:title>
		</media:content>

		<media:content url="http://xrosstheline.files.wordpress.com/2010/07/toronto-skyline.jpg" medium="image">
			<media:title type="html">Toronto Skyline</media:title>
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		<item>
		<title>One Cool Thing. The art of Kate MccGwire</title>
		<link>http://xrosstheline.wordpress.com/2010/07/17/one-cool-thing-the-art-of-kate-mccgwire/</link>
		<comments>http://xrosstheline.wordpress.com/2010/07/17/one-cool-thing-the-art-of-kate-mccgwire/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 22:55:32 +0000</pubDate>
		<dc:creator>xrosstheline</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[One Cool Thing]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[compelling]]></category>
		<category><![CDATA[creatives]]></category>
		<category><![CDATA[Kate MccGwire]]></category>
		<category><![CDATA[make a difference]]></category>
		<category><![CDATA[Royal College of Art]]></category>
		<category><![CDATA[sculpture]]></category>
		<category><![CDATA[Sinister]]></category>

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		<description><![CDATA[Visceral, vaguely sinister, a haunting grace that compels&#8230; You can&#8217;t take your eyes off it. In the world of art there are countless numbers of talented people, many if not most lie dormant and are never seen by the wider &#8230; <a href="http://xrosstheline.wordpress.com/2010/07/17/one-cool-thing-the-art-of-kate-mccgwire/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=xrosstheline.wordpress.com&amp;blog=13538849&amp;post=499&amp;subd=xrosstheline&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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