I hate crowdsourcing. I don’t even like the word. It’s yet another quickly coined bit of jargon doing the rounds in the online community. No doubt the person who gave birth to it thinks it’s a stellar addition to the English language. It’s Not! Even my spell checker hates it.
As a concept it stinks to high heaven.
Why? Because it’s deeply insulting.
It turns talented people into prostitutes. Imagine, underemployed creatives lined up six-a-penny and hustling drive-by corporates waving dollar bills out their car windows.
Crowdsourcing reduces both yours and my years of hard-won experience, credibility, talent, skill, and education to an almost worthless and meaningless commodity. If you’re participating in it, please stop!
Those who promote it (the smooth looking “dude” with the cool website and shiny suit, slouching up against the internet wall), will tell you this is a great opportunity to get some cash and experience while building your resumé and gaining credibility.
You might as well try to tell me women take up prostitution to become better lovers and find husbands.
What it is, is a wonderful opportunity for him to put some cash in his pocket while prostituting your talent and a hundred others like you to corporate enterprises for about a dollar an hour. No doubt they retain the rights to unused executions as well. Nice.
If you’re looking to find work, gain experience, and increase your exposure, then ask some of your marketing friends for their ideas. Finding creative ways to deliver messages that get results is our profession. It’s what WE do. Get creative! If you can do nothing else, go find a worthy start-up that will appreciate your talents, and help them.
As for the companies that use Crowdsourcing?
If you are a small start-up company who really doesn’t have the funds to get a decent logo designed, a PR article, copy or content written, a desperately needed professional strategy planned, or a photograph taken, I wouldn’t mind so much. If you really are one, ask around and be honest. Creatives are nice people. We’ve been known to help cash strapped clients in exchange for furthering our careers.
But the truth is, you’re not. You’re a big well established business who has decided it’s very clever, very “lean” to maximize your profits while you undermine the value of your own brand.
Yep, that’s exactly what you’re doing. If you’re going to replace professional competence with cheap and nasty practices, you’ll end up being perceived as a cheap and nasty company.
After all, what kind of company thinks a two-bit investment in their brand builds equity?
Why a two-bit company, that’s who.
Come on people! If we don’t take a stand, we’re going to find ourselves sitting on a south-sea island knitting sweaters for Wal-Mart.
Hmmmm…. Maybe not? This will undoubtedly crop up again and I’ll feel the need to rant anew.
Xross that line!
credits: Image courtesy of Brad Evans http://www.citysnaps.net/blog