World Cup: FIFA Was Thinking What?

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It seems to me that soccer (football), is a working mans sport, or at least here in South Africa it is.

The  die-hard supporters in this country (and there are many), nip along to the stadium with their mates on the day of the match,  buy a ticket at the gate, blow their Vuvuzela like mad, probably stop by the shabeen or pub to have a few frosty’s with the mates,  and then head home, a riotously good time having been had by all!

Most South African fans are ordinary folk. They hold run-of-the-mill, every-day-kind-of-jobs, that is, when they can find work. This is a third world economy after all.

The point being, I don’t think much forethought goes into attending a match.  It’s more of  a cash-flow, who’s-keen-to-go, spur-of-the-moment kind of decision.

One would have thought the FIFA marketing  department would have taken into consideration these differing variables during their strategic planning phase, no?

I wonder why it is they thought a ten page booklet illustrating a complicated matrix of scheduling and ticket options, that are only available by advance application, from a tightly controlled select list of suppliers, who cannot actually give you the tickets when you pay for them, as you must wait to see whether your application was succesful, and if not, your credit card (which you don’t actually posses) will be refunded, that is if you don’t want the alternate tickets FIFA suggested,  the ones they notified you of via the internet, which most people don’t know how to use, or have access to. This was the best way to put local bums in seats???

Apparently attendance at games  is less than 50% of FIFA’s forecast!

Really?

How surprising. I wonder why?

Xross that Line

Cheers Steven.

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