To get some idea about the size of the internet these days, I keyed in a couple of nonsensical terms to see what Google would come up with.
Fiddlesticks returned 469,000 entries, thingamajigs a paltry 76,000.
Wiki Answers asserts that as of 2006, there were more than 100 million plus websites in existence. Most experts agree that this a completely fluid figure which changes, literally, by the second. Some argue that the internet can now be measured in the billions while others claim it’s not much more than a couple of hundred million. However much it may have grown, it’s pretty clear that the web is constantly expanding and there’s no reason to believe that the growth is about to slow down any time soon.
My direction here has to do with SEO, a subject I am re-reading up on as I feel the need to at least try to stay abreast of it on behalf of website clients. I confess, I’m beginning to wonder if there’s any point to optimizing a website at all anymore, unless you are a truly large and well-known brand.
It boggles the mind to think how many websites you’re competing with, if you’re a car dealer, an insurance provider or a bistro for that matter.
The point is, how many other websites are you trying to cleverly outmaneuver to put yourself in the top ten organics list, never mind above the fold!
Where is the ROI in labouring to come in 56th, even though that might be the virtual top of a column stacked 1.2 million web sites high. It’s still not quite good enough to drive those stellar revenues you’re counting on.
If we’re going to forget about making it to the top 10 organics then what’s left? AdWords? Are they truly any better and are they not trending in the same direction as organics? Too few Keywords, far too many websites? Albeit, generating a ton of boodle for Google?
I mean, do the click-through rates warrant the expenditure? How much will you be bidding for that numero uno key word by next year if the competition has doubled or tripled?
Maybe we should be paying a bit more attention to social media?
Maybe we ought to cast a backward glance at traditional media and see if it couldn’t be re-harnessed in some, previously unthought of way?
Maybe what we need is a brand new model for searching the net?
I don’t pretend to have any answers here.
If you do, I’d really love to hear your thoughts, feelings or speculations on where this is all going.
Please leave your comments.
Xross that Line
Image Credits: Hardin : http://www.CartoonStock.com
Note that copy changes are mine.