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Monthly Archives: September 2010
When all else fails, try the truth.
In the wake of the turbulent economy tired consumers are fed up, too many have been badly burned. People no longer even pretend to believe advertising hype that implies benefits and outcomes that…well, that simply aren’t going to happen. Frankly … Continue reading
Posted in Advertising, Marketing
Tagged advertising, Competition, Consumers, Global economy, marketing, positioning
Once Bitten Twice Shy?
The past 12 -18 months have been brutal. Many people are still reeling in the wake of the Granddaddy of all recessions. Hopefully the worst is past,’though most pundits expect that the ripple effect will last for some time yet … Continue reading
Posted in Advertising, Marketing
Tagged Competition, Consumers, Lean, marketing, new business, Pricing, Recesssion, strategy, Value
