Category Archives: Advertising

When all else fails, try the truth.

In the wake of the turbulent economy tired consumers are fed up, too many have been badly burned. People no longer even pretend to believe advertising hype that implies benefits and outcomes that…well, that simply aren’t going to happen. Frankly … Continue reading

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Once Bitten Twice Shy?

The past 12 -18 months have been brutal. Many people are still reeling in the wake of the Granddaddy of all recessions. Hopefully the worst is past,’though most pundits expect that the ripple effect will last for some time yet … Continue reading

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For a Good Time call Amber at 901 555 1212.

When we talk about social media these days, we tend to think about digitally driven platforms that encourage people to interact in a spontaneous and informal dialogue. “What’s on your mind” or “What’s happening” or “Start a discussion” are your … Continue reading

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Crowdsourcing…Embracing the change.

A few months back, when I wrote my first article on Crowdsourcing I was motivated by my personal sense of outrage. I had received an email offering me the chance to enter a competition to submit an entire campaign layout … Continue reading

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Crowdsourcing, another scam or a new paradigm?

Crowdsourcing – The Angry Mob. (Part 1.) The outrage is real, the fear is palpable, professionals are “pissed off” they deeply resent the notion that their hard-won skills and talents are being commoditized and overtaken by amateurs,  prepared to work … Continue reading

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